12aw collection season theme

"The usualness in unusualness"




There is nothing decoration in the dim hall, the first look appears little by little. For this times, the show image makes audience as looker-on in the space unusual. The cause of that they choose the foreigner models is, to express more like unusualness as the theme of this collection. Their crystalline atmosphere describe the brand concept straightforwardly. Boyish is the memories of the time which shared with friends last, and it is a longing for the time would be never come back again.